Job Profile | DIGITAL CONTENT OFFICER
Accra (Head Office) | Permanent
Sales & Marketing
Job Purpose & Summary
The Digital Content Officer will support the development and execution of creative and impactful communication strategies across Databank Group. The role focuses on storytelling, digital content creation (including short-form video and reels), and basic social media management to enhance brand visibility, stakeholder and shareholder engagement
Duties & Responsibilities
Content Development & Storytelling
- Develop, create, and edit punchy, conversational, and culturally resonant content (incorporating local nuances and phrasing where appropriate) for social media, website, newsletters, and organizational reports.
- Produce and document corporate programmes, events, and milestones through compelling shortform videos, reels, and high-quality mobile photography.
- Support the development of human-interest stories, testimonials, and beneficiary success narratives
Digital Communications & Social Media Management
- Support the day-to-day management of social media platforms, including scheduling, posting, and responding to engagement.
- Create and curate content tailored to platform-specific audiences (Instagram, LinkedIn, Facebook, etc.).
- Assist in executing digital campaigns to promote corporate initiatives
Internal Communications & Coordination
- Support coordination between the marketing team and other departments to ensure consistent messaging, including maintaining and updating a centralized content calendar to help track crossdepartmental requests.
- Coordinate logistics for video content: organizing shoot schedules, directing on-screen talent, and working with the marketing team to coordinate participation from internal staff across the business.
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