Job Profile | MARKETING MANAGER
Accra (Head Office) | Permanent
Sales & Marketing
Strategic planning and execution
- Develop and implement annual marketing and brand strategy aligned with business objectives
- Plan and execute integrated marketing campaigns across digital, print, outdoor and event platforms
- Manage the creation of marketing content, including brochures, pitchbooks (sales presentations),
social media posts, email newsletters, and press releases.
Compilation and writing of reports
- Compile data and write error-free, comprehensive reports for the various funds and companies
- Conduct market and competitor analysis to inform campaign design and positioning
- Monitor and report on campaign effectiveness using marketing KPIs and analytics tools
Team management
- Oversee corporate branding, visual identity, and brand compliance across all touchpoints
- Work with the team to find innovative ways to get our clients to invest with the Firm
- Provide coaching and guidance to team members to help develop them in their respective roles
- Demonstrate innovation and proactiveness by looking for ways to improve processes on the team and
enhance the Firm’s product and service offering
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